Variation 7 – The Profession

Variation 7 – The Profession
Actually, this one style can be made into many different variations
itself. Think about it. How many different people kinds of people
want to use goals to get more out of life? Students, athletes, sales
professionals, etc.
One of the best ways to get someone's attention is to call their name
out. If you can create a headline that's identifies them personally,
you increase the chances they will choose to read your article over
another. When you select a profession, you identify a group. In this
case I choose teachers.
Here, the set-up is easy. Write an introduction about the importance
of goal setting for teachers. And then slightly modify your straightforward
approach so it is congruent with teachers. This can then be
knocked-off and written for any type of profession.
Also, don't fall for the keyword research trap. Most people may
think, “well no one is searching for 'teacher personal development
goals', so why should I write an article around it?”
Here's why – because there are all different kinds of people who
search for the generic term “personal development goals”. And I
would bet a decent percentage of them happen to be teachers. It will
be easier for you to get their attention by singling them out.
At the very least, you should create variations of the professions you
know are being searched for, as they relate to your topic. And it
doesn't just have to be limited to professions – it could be race,
nationality, location, etc.
The article I wrote for teachers and goal setting took me a little over
8 ½ minutes.